Economia comportamental

Gerd Gigerenzer and Peter M. Todd

Ori Brafman and Rom Brafman

The Irresistible Pull of Irrational Behavior

Elizabeth Dunn and Michael Norton

The Science of Happier Spending

George A. Akerlof and Robert J. Shiller

How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

Richard H. Thaler and Cass R. Sunstein

Improving Decisions About Health, Wealth, and Happiness

Bob Nease

The New Science of Turning Good Intentions into Positive Results

Marco Cipriani and Antonio Guarino

Michael Shermer

Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics

Michael Pompian

How to Build Optimal Portfolios for Private Clients

Philip A. Fisher

George Soros

Reading the Mind of the Market

Howard Kunreuther and Robert Meyer

Why We Underprepare for Disasters