In: Liderança, Habilidades no ambiente de trabalho, Competências comportamentais, Vendas

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Summaries
Article

Brent McFerran et al.

How Should Companies Talk to Customers Online?

The words service agents use to engage customers often end up backfiring.
Book

Karen Post

Brand Turnaround

How Brands Gone Bad Returned to Glory...and the 7 Game Changers That Made the Difference
Book

Natalie Canavor and Claire Meirowitz

The Truth About the New Rules of Business Writing
Book

Markos Markos et al.

Beyond Spin

The Power of Strategic Corporate Journalism
Book

Patricia J. Parsons

Ethics in Public Relations

A Guide to Best Practice

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