在此： Marketing, Économie

Économie comportementale

知识锦囊
Book

Gerd Gigerenzer and Peter M. Todd

Simple Heuristics That Make Us Smart
Book

Ori Brafman and Rom Brafman

Sway

The Irresistible Pull of Irrational Behavior
Book

Elizabeth Dunn and Michael Norton

Happy Money

The Science of Happier Spending
Book

George A. Akerlof and Robert J. Shiller

Animal Spirits

How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
Book

Richard H. Thaler and Cass R. Sunstein

Nudge

Improving Decisions About Health, Wealth, and Happiness
Book

Bob Nease

The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results
Report

Marco Cipriani and Antonio Guarino

Estimating a Structural Model of Herd Behavior in Financial Markets
Book

Michael Shermer

The Mind of the Market

Compassionate Apes, Competitive Humans and Other Tales from Evolutionary Economics
Book

Michael Pompian

Behavioral Finance and Wealth Management

How to Build Optimal Portfolios for Private Clients
Book

Philip A. Fisher

Common Stocks and Uncommon Profits and Other Writings
Book

George Soros

The Alchemy of Finance

Reading the Mind of the Market
Book

Howard Kunreuther and Robert Meyer

The Ostrich Paradox

Why We Underprepare for Disasters