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Alex L. Goldfayn
Ce qu’Apple, Amazon et Netflix comprennent à propos de leurs clients (et que votre entreprise ne comprend probablement pas)
Jack Trout et Al Ries
Comment être vu et entendu dans un marché encombré
William Rosen et Laurence Minsky
Encourager l’action pour développer des marques et des entreprises
Jack Trout et Steve Rivkin
Le marketing à l’ère de la concurrence, du changement et de la crise
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