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BrightInfo
Engaging Anonymous Online Visitors
BrightInfo, 2015
¿De qué se trata?
Grow your online customer base by personalizing your website’s anonymous visitors’ experience.
Recommendation
Roughly 98% of visitors to e-commerce websites leave without making a purchase. Conventional marketing ignores this enormous group of potential customers, preferring to focus on the smaller 2% who convert to a sale, sign-up or download. Online-marketing consultancy BrightInfo reveals how a brand can engage anonymous online visitors to its advantage through “real-time personalization.” Although the white paper is relevant in this era of online marketing, it fails to discuss the possible challenges involved in the process. Nonetheless, getAbstract recommends it to entrepreneurs and online retailers.
Summary
About the Author
BrightInfo helps businesses offer the most relevant content to anonymous website visitors. It merges by merging content analysis with user behavior to make personalized recommendations.
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