Tendencias del comportamiento del consumidor

David R. Bell

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Nielsen

The Battle for Eye Space in a TV-Everywhere World

Nielsen

Concerns and Spending Intentions Around the World: Quarter 1, 2014

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

Joseph F. Coughlin

Unlocking the World's Fastest-Growing, Most Misunderstood Market

Derek Thompson

The Science of Popularity in an Age of Distraction

Joseph Turow

Cómo los minoristas siguen sus compras, lo despojan de su privacidad y definen su poder

Ethan Brown

Mary Brown and Carol Orsborn

Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman

Jane Pavitt