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Bob Prosen
Kiss Theory Good Bye
Five Proven Ways to Get Extraordinary Results in Any Company
Gold Pen Publishing, 2006
What's inside?
Five fundamentals form your firm's future: leadership, sales, operations, finances and customer loyalty. Master all five.
Recommendation
Bob Prosen dispenses with management theories and nostrums, and focuses closely on the practical facts of business life. In a blunt, concise style, he addresses five subject areas: leadership, sales, operations, finance and customers. Most of what he says has been said before, however, he provides a solid and straightforward handbook to remind managers of what is essential and what is not. Each chapter provides a list of action steps and a summary of "very important lessons" that getAbstract thinks busy business readers will find convenient and helpful.
Summary
About the Author
Bob Prosen is president and CEO of a business development center. He has served as senior vice president, vice president and managing partner at three major corporations.
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