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Derek Thompson
The Science of Popularity in an Age of Distraction
Martin Lindstrom
Truth and Lies About Why We Buy
Mary Brown and Carol Orsborn
Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman
Jane Pavitt
Philip A. Fisher
George Soros
Reading the Mind of the Market
Gerd Gigerenzer and Peter M. Todd
Seth Godin
You Can’t Be Seen Until You Learn to See
Howard Kunreuther and Robert Meyer
Why We Underprepare for Disasters
Gilad Edelman
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.
Henry Leon et al.
Allan Langer
The Ultimate Guide to Reinventing Your Sales Life
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