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Harry Beckwith
A Field Guide to Modern Marketing
Seth Godin
You Can’t Be Seen Until You Learn to See
David A. Aaker
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Al Ries and Jack Trout
Tom Peters
Every Person's Guide to Topsy-Turvy Times
Brad Barker and Graham Hawkins
The Wingman podcast
Mark Abraham et al.
Rick Kash and David Calhoun
Profiting from Demand-Driven Business Models No Matter What Business You're In
Guy Kawasaki
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Transform Your Business by Being Remarkable
Sarah Petty and Erin Verbeck
Build a Business That Thrills Your Customers and Still Charge What You're Worth
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