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Joeri Van den Bergh and Mattias Behrer
Branding to Generations Y and Z
Karen Post
How Brands Gone Bad Returned to Glory...and the 7 Game Changers That Made the Difference
David A. Aaker
Capitalizing on the Value of a Brand Name
Harry Beckwith
A Field Guide to Modern Marketing
Guy Kawasaki
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Sarah Petty and Erin Verbeck
Build a Business That Thrills Your Customers and Still Charge What You're Worth
Jane Pavitt
Janelle Barlow and Paul Stewart
The New Competitive Edge
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