Marketing

Related Skills

Drive Digital Marketing
Master Marketing Strategy
Manage Events
Understand Consumer Behavior
Master Content Marketing
Enhance Customer Experience
Manage Corporate Communications
Discover Marketing Trends
Marketing Case Studies

Summaries
Book

Chet Holmes

The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Book

Philip A. Fisher

Common Stocks and Uncommon Profits and Other Writings
Book

George Soros

The Alchemy of Finance

Reading the Mind of the Market
Book

Tom Peters

The Pursuit of WOW!

Every Person's Guide to Topsy-Turvy Times
Book

Jeb Blount

Virtual Selling

A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast
Book

Harry Beckwith

Selling the Invisible

A Field Guide to Modern Marketing
Book

Gerd Gigerenzer and Peter M. Todd

Simple Heuristics That Make Us Smart
Book

Seth Godin

This Is Marketing

You Can’t Be Seen Until You Learn to See
Book

Jeff Toister

The Service Culture Handbook

A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
Book

Howard Kunreuther and Robert Meyer

The Ostrich Paradox

Why We Underprepare for Disasters
Article

Gilad Edelman

She Helped Wreck the News Business. Here’s Her Plan to Fix It

Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.
Article

Henry Leon et al.

Responsible Marketing with First-Party Data