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Madhavan Ramanujam and Georg Tacke
How Smart Companies Design the Product Around the Price
Robert K. Cooper
Accelerating the Process from Idea to Launch
Bernhard Schroeder
The Start-Up Plan for Starting Now
John Edson
Seven Principles For Creating Insanely Great Products, Services and Experiences
Robert Brunner et al.
How Great Design Will Make People Love Your Company
Peter Boatwright and Jonathan Cagan
Creating Products that Captivate Customers
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