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管理企业沟通

Связанные навыки

传达企业使命
管理企业声誉
危机沟通管理

Краткие изложения
Book

David N. Barnett

Brand Protection in the Online World

A Comprehensive Guide
Book

Markos Markos et al.

Beyond Spin

The Power of Strategic Corporate Journalism
Book

Patricia J. Parsons

Ethics in Public Relations

A Guide to Best Practice
Article

Henry Leon et al.

Responsible Marketing with First-Party Data
Book

David Meerman Scott and Richard Jurek

Marketing the Moon

The Selling of the Apollo Lunar Program
Book

Tyler Cohen Wood

Catching the Catfishers

Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life
Article

Tim Berners-Lee

3 Dark Trends That Could Destroy the Web
书籍

亚历山德拉·瓦特金斯

我的名字很赞

让你的品牌名令人过目难忘
书籍

艾米·韩迪林

游说的好处

你的小型公司如何获得政府政策上的大力扶持
Book

Amy Handlin

Be Your Own Lobbyist

How to Give Your Small Business Big Clout with State and Local Government
Book

Janelle Barlow and Paul Stewart

Branded Customer Service

The New Competitive Edge
Book

David A. Aaker

Managing Brand Equity

Capitalizing on the Value of a Brand Name

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