消费者行为趋势

David R. Bell

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Nielsen

The Battle for Eye Space in a TV-Everywhere World

Nielsen

Concerns and Spending Intentions Around the World: Quarter 1, 2014

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

Joseph F. Coughlin

Unlocking the World's Fastest-Growing, Most Misunderstood Market

Derek Thompson

The Science of Popularity in an Age of Distraction

Ethan Brown

Mary Brown and Carol Orsborn

Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman

Jane Pavitt