The Price of Tomorrow

Selected by Goldman Sachs as one of its 100 most intriguing entrepreneurs, Jeff Booth is the co-founder of BuildDirect. His experience grappling with the dynamics of online platforms and artificial intelligence leads him to believe that technology will fundamentally overturn long-held economic precepts. Prices will fall and jobs will disappear, he writes in this sometimes-contrarian take on the future economy, but those changes will bring cheaper living and greater abundance. Economists may quibble with some of his arguments, but Booth clearly depicts developments that are only now beginning to emerge.

Salim Ismail, the founding executive director of Singularity University and best-selling author of Exponential Organizations, said, “As someone who understands the exponential rate that technology is advancing, Jeff Booth has a unique ability to connect the dots to something bigger…Few books offer a more succinct, provocative and enlightening view of the world as it is today, and what it could be tomorrow.” Founder of the Creative Destruction Lab Ajay Agrawal noted that, “in a sweeping analysis that draws upon economics, science, innovation, politics, psychology, sociology and business, Jeff offers an intriguing thesis predicated on the deflationary impact of technological advances, coupled with increasingly easy credit.”