Em: Marketing

Maîtriser le marketing des réseaux sociaux

Resumos
Article

Matthew Barby

Life Beyond Email: Chatbot Marketing

Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Article

Katherine Kim

What Emerging Data-driven Trends Mean for Marketers
Book

Brian Halligan and Dharmesh Shah

Inbound Marketing

Get Found Using Google, Social Media, and Blogs
Article

Elizabeth Segran

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
Book

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World
Book

Bernie Brennan and Lori Schafer

Branded!

How Retailers Engage Consumers with Social Media and Mobility

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