Maîtriser le branding

Joeri Van den Bergh and Mattias Behrer

Branding to Generations Y and Z

Karen Post

How Brands Gone Bad Returned to Glory...and the 7 Game Changers That Made the Difference

David A. Aaker

Capitalizing on the Value of a Brand Name

Jack Trout et Al Ries

Comment être vu et entendu dans un marché encombré

Harry Beckwith

A Field Guide to Modern Marketing

Guy Kawasaki

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

David A. Aaker

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Sarah Petty and Erin Verbeck

Build a Business That Thrills Your Customers and Still Charge What You're Worth

Jane Pavitt

Janelle Barlow and Paul Stewart

The New Competitive Edge