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Resumos
Article

Gilad Edelman

She Helped Wreck the News Business. Here’s Her Plan to Fix It

Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.
Book

Alex Wipperfürth

Brand Hijack

Marketing Without Marketing
Book

Joe Cappo

The Future of Advertising

New Media, New Clients, New Consumers in the Post-Television Age
Article

Katherine Kim

What Emerging Data-driven Trends Mean for Marketers
Book

Joseph F. Coughlin

The Longevity Economy

Unlocking the World's Fastest-Growing, Most Misunderstood Market
Video

Derek Thompson

Hit Makers

The Science of Popularity in an Age of Distraction
Video

Ethan Brown

Beyond Meat
Book

David R. Bell

Location Is (Still) Everything

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Report

Nielsen

Screen Wars

The Battle for Eye Space in a TV-Everywhere World
Report

Nielsen

Consumer Confidence

Concerns and Spending Intentions Around the World: Quarter 1, 2014
Book

Bonnie Ulman and Sal Kibler

Hustle

Marketing to Women in the Post-Recession World
Book

Martin Lindstrom

Buyology

Truth and Lies About Why We Buy