In: Marketing

Manage Corporate Communications

Verwandte Skills

Communicate Corporate Purpose
Manage Corporate Reputation
Manage Crisis Communication

Zusammenfassungen
Book

David N. Barnett

Brand Protection in the Online World

A Comprehensive Guide
Book

Markos Markos et al.

Beyond Spin

The Power of Strategic Corporate Journalism
Book

Patricia J. Parsons

Ethics in Public Relations

A Guide to Best Practice
Article

Henry Leon et al.

Responsible Marketing with First-Party Data
Book

David Meerman Scott and Richard Jurek

Marketing the Moon

The Selling of the Apollo Lunar Program
Book

Tyler Cohen Wood

Catching the Catfishers

Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life
Article

Tim Berners-Lee

3 Dark Trends That Could Destroy the Web
Book

Amy Handlin

Be Your Own Lobbyist

How to Give Your Small Business Big Clout with State and Local Government
Book

Janelle Barlow and Paul Stewart

Branded Customer Service

The New Competitive Edge
Book

David A. Aaker

Managing Brand Equity

Capitalizing on the Value of a Brand Name

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