Create Value Proposition

Madhavan Ramanujam and Georg Tacke

How Smart Companies Design the Product Around the Price

Robert K. Cooper

Accelerating the Process from Idea to Launch

Bernhard Schroeder

The Start-Up Plan for Starting Now

John Edson

Seven Principles For Creating Insanely Great Products, Services and Experiences

Robert Brunner et al.

How Great Design Will Make People Love Your Company

Peter Boatwright and Jonathan Cagan

Creating Products that Captivate Customers