Marketing Fallstudien

David Meerman Scott and Richard Jurek

The Selling of the Apollo Lunar Program

Elizabeth Segran

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

John Moore

Lessons Learned from Working Inside Starbucks

Christine Mattauch

Walter Ruda und Frauke Klug

An den Beispielen: FIFA Fußball-WM 2006 in Deutschland und FIFA Fußball-WM 2010 in Südafrika